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Strategic packaging design

Carte Blanche in Packaging Design: A Mental Reset for Better Results

To find a good, strategic solution that is accepted by everyone, it can be helpful to reset everything to zero.

What is Sustainable Packaging Design?

Sustainability can be interpreted ecologically and economically. What does this mean for graphic design?

Digital Packaging Design: The Future of Brand Communication

Cross-media communication can also lead from the packaging to the web. This makes it easy to consume important and useful information.

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Scalable packaging design

Scalable design: optimization in existing packaging design

If deviations and errors in the packaging design are noticed, but the design is not to be changed, the inventory can be optimized.

Ordering Packaging Artworks: By Time or Per Piece?

A good business relationship is a win-win situation for everyone. How can work be made more efficient and safer for everyone so that flat rates are worthwhile?

The Value of Working Time and How to Reduce Time Wasters

Time costs money. If time is wasted on avoidable errors and correction loops, it is missing somewhere else. How can time wasters be identified and eliminated?

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Packaging design with design system

The Importance of Precise Execution in Packaging Design

Packaging design is like tools: small errors or inconsistencies are disruptive and can prevent goals from being achieved.

Image Placement in Packaging Design: Combining Consistency and Emotion

Consistency is one of the most important factors in packaging design, but how can this be achieved when using images in very different formats?

How Thoughtful Naming Strengthens Brand Identity

A good design system also includes consistent and understandable use of product names and descriptions. Inconsistencies lead to confusion.

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Packaging design with automation

Artificial intelligence in packaging design: opportunities and challenges – what is possible today.

Everyone is talking about it. The fascination cannot be denied. But what possibilities does AI offer in packaging design and how can artworks be created better?

AI in packaging design: What do we expect and how do we prepare?

AI will also take over more and more work in packaging design. What can we expect and what might already be possible today?

Humans versus AI: Who is really faster?

In packaging design, AI or software can be used to achieve efficiency. But is software or humans faster at creating a print file?

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