Packaging design is like tools: small errors or inconsistencies are disruptive and can prevent goals from being achieved.
Read morePackaging design with design system
Consistency and structure for strong brands
A well-thought-out design system is the basis for successful packaging design. It ensures consistency across different product lines and brands, defines fixed design grids and strategically determines content and its weighting.
Clear communication hierarchies ensure that the most important information is immediately understood – be it through color, typography or imagery. Especially when managing multiple product brands, a design system helps to clearly distinguish line extenders and ensure easy differentiation. This creates a visually consistent, understandable packaging design that offers orientation and increases market success.
In this blog, I show how companies can use systematic packaging design to strengthen their brand message and optimally position their products on the market.
