The problem: The creation of artwork is often very expensive and inefficient
Many companies are looking for ways to make the creation of packaging designs and artwork more efficient. The classic design process is often time-consuming, expensive and characterized by numerous correction loops. Tools such as Midjourney create exciting images – packaging designs are also just images there – and contribute to inspiration. However, no printable file can be created from the generated image. It becomes even more difficult when a created design is to be transferred to several die-cutting contours.
The solution: AI and software to support it
1. Optimization of layouts and colors: AI systems help to adapt colors, fonts and layouts to target groups and market trends.
2. Inspiration and new design suggestions: AI systems create fascinating results. According to the principle of chance, even the most precise prompt can produce surprising results.
3. Imagery and emotions: AI systems create fascinating images that can be used in packaging design.
4. Manual rebuilding and customization: The results of the AI systems are exciting, but often do not (yet) meet the needs of the brands in packaging design. Design suggestions created should be rebuilt by an expert hand and optimized to your own needs.
5. Design systematics and scalability: If you want to create hundreds of artworks in the same design but with different formats, you need a scalable design system. Currently, only an experienced designer can provide a packaging design with a system and scalability.
6. Software for language adaptation using templates: Anyone who needs multiple language variants for different markets with identical artwork can already use existing software. By setting templates and linking them to an Excel file or database, content can be exchanged at the touch of a button.
7. Software for fully automated creation: There are already providers who can generate print PDFs with a click or export Adobe InDesign files for further processing. The prerequisite for this is a scalable design system that is implemented in the software via programming.
Conclusion
The combination of human creativity and machine intelligence offers enormous potential for faster, cheaper and more individual packaging solutions. While AI can automate many processes, creative control by humans remains crucial. Companies that rely on AI-supported design processes early on can secure long-term competitive advantages. However, the prerequisite is to establish a mathematically scalable design system in packaging design, which, when the time comes, will be programmed into an AI or software.
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