Packaging design with strategy, system and real scalability
for 100(0) formats!

  • How can we increase sales in B2B with packaging design?
  • How can we get easily scalable design systems for growth with more consistency?
  • How can we make the creation of artwork measurably more efficient?

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  • How can we reach our target groups more convincingly with packaging design?
  • How can we differentiate ourselves more clearly from the competition?
  • How can we use more sustainable packaging while reducing costs?
  • How do we differentiate between design trends that are useful or harmful to our brand?
  • How do we plan growth and scalability to more than 100(0) SKUs at an early stage?
  • How do we find suitable creative service providers?
  • How can we manage our brands nationally and internationally in packaging design consistently for years to come?
  • How can we successfully scale brands and design vertically and horizontally for years to come?
  • How do we create long-term planning security for the growth of our portfolios?
  • How do we create convincing packaging design that can be planned?
  • How can we measurably increase efficiency in the creation of 100(0) artworks
  • How can we get better work routines for developing artworks?
  • How can we measurably reduce working time?
  • How can we reduce the number of correction loops?
  • How can we easily and safely achieve consistency worldwide?
  • How can we better digitize human work and make it more efficient?
  • How can we easily create language adaptations using a database and software?
  • Can artworks be created fully automatically using software or artificial intelligence (AI)?
  • What preparations are necessary to do packaging design and artwork using software?
  • How can brand values ​​be implemented visually in a design concept?
  • How do we achieve a timeless and flexible corporate design?
  • How can we better differentiate ourselves as a brand from the competition?
  • How can we make our touch points more convincing?
  • Trends or continuity – when is it time for an update?
  • What is the importance of our brand presence in employer branding?
  • Why is consistency in branding so important?
  • How can a redesign improve brand perception?
  • Which design elements can SMEs use to be more convincing?

»With Robert Bućan we have an extremely reliable and valued partner for the design of our product packaging. His strategic competence, his in-depth understanding of design systems and his feeling for scalable packaging design never cease to impress us. We particularly value the open, flexible and fast collaboration that continually leads to high-quality designs - recognized and valued worldwide by colleagues and customers.«

Silvia Wegner, Global Marketing Specialist
HELLA GmbH & Co. KGaA

»With the development of the current design manual, in collaboration with the Lohmann & Rauscher artwork team, Robert Bućan has created the basis for converting the entire L&R product portfolio to a new packaging design within a short period of time. The effort required to create the artwork and the error rate were significantly reduced based on the design rules.«

Michael Breiler, Director Packaging Development
Lohmann & Rauscher GmbH & Co. KG

»Robert Bućan is a colleague and design partner who thinks strategically and works very systematically. He’s the only designer I know who excels at creating scalable packaging designs with both high quality and a systematic approach. As an expert, he offers companies significant advantages, delivering not only top-notch quality but also high implementation speed.« 

Valentin von Vacano, Manager Corporate Identity & Brand
MANN+HUMMEL GMBH

»I have known Robert Bućan for over 20 years. His expertise in the field of design and branding has been of great service to me on many occasions. Robert's strategic thinking and his operational implementation are particularly noteworthy. The design systems developed by Robert Bućan can be implemented very cost-effectively and quickly on the packaging of entire umbrella brands. Simple, sensible, innovative, modern, oriented, future-oriented and great.«

Carsten Roose, Interim Manager
marketing integral

»With Robert Bućan, we were able to develop a strong and comprehensible corporate design in a short space of time that was immediately accepted by our locations. Despite clear definitions and a new design grid, we retain a high degree of design freedom, which allows us to have a lively but uniform appearance. In Robert Bućan, we have found a very good partner who is adept at complex designs, creating design rules, and short-term projects. If you are looking for someone with convincing experience, he is the right person for you.«

Marie Hüber, Corporate Design Officer
Aurubis AG

»The collaboration with Robert Bućan is excellent in terms of both quality and quantity. Thanks to the fresh ideas and modern design, we have received very good feedback from our customers and markets.«

Jens Heye, Product Manager
Dräger Safety AG & Co. KGaA

»Robert Bućan totally convinced us with his skills in packaging design! His ability to scale templates for different sizes really made our work easier. The new packaging design is not only high quality, but also really stylish. And his knowledge of the Adobe Cloud is top notch! It was great fun working with him and I can only warmly recommend him! Thank you Robert for the collaboration so far.«

Jan Eisleben, Head of Marketing
Radium Lampenwerk GmbH

»I would like to thank Robert Bućan for his excellent work on the corporate design of the Hamburger Hochbahn. The design was optimized and reduced for numerous applications. In addition, we were given new opportunities to act flexibly and diversely within the corporate design. The design manual developed by Robert Bućan is impressive due to its easy and understandable applicability, which saves us and our agencies a lot of time in our day-to-day business.«

Oliver Bode, Head of Corporate Identity
Hamburger Hochbahn AG

»Thank you for your competent support and good cooperation.«

Claudia Poitzsch, Vice President Corporate & Creative Design
Schaeffler Technologies AG & Co. KG

»When I was looking for a new design agency, Robert Bućan, with whom I had worked on a project years ago, immediately came to mind. And the current collaboration confirms the decision: honest, open, human, calm, without agency attitudes. Robert Bućan's design concept is not something that comes out of the box, but is the result of a professional examination of our brand and us as people.«

Thomas Holthöfer, Head of Digital Marketing
Remmert GmbH

»If you aim for design which is durable and scalable - something that your company can sustainably build upon - call Robert Bućan! Prepare to be challenged! Prepare for an extraordinary outcome! Because from Corporate Design to Digital Representation over to Packaging, Robert creates a highly consistent and proficient solution for your success.«

Felix Menden, Interim CEO/CTO/CIO/CDO
digital rapids GmbH

»Robert Bućan is a valuable partner and advisor to us in the strategic reorientation of our company. Both the strategic advice and the conceptual solutions were implemented coherently and professionally. We are very much looking forward to our continued cooperation.«

Henning Schurbohm, Managing Director
Elektro-Alster-Nord GmbH & Co. KG

»The solution-oriented thinking and precision in our work have been a valuable help to us since 1998 on the way to a globally uniform packaging design.«

Joachim Streich, Product Manager
MANN+HUMMEL GMBH

»We were able to implement the brand architecture revised by Robert Bućan and the suggestions for optimization very well. The solutions are understandable, of great value to us in terms of content and very good in terms of design.«

Christian Hasselbring, Managing Director
stern.de GmbH

»Working with Robert Bućan is exciting and inspiring at the same time. The proposed approach was a positive surprise and immediately won us over - as was the high level of professionalism. It was fun to set up the project together, it's a great feeling to hold the first results in our hands and we look forward to driving it forward.«

Dr. Nicolas Bogs, Managing Director
TANGRON GmbH & Co. KG

»The development of a product range brand was a surprising and convincing suggestion for us. Robert Bućan not only understood our goals, but also supported us competently in their implementation.«

Heino Schello, Head of Marketing
ESSMANN GmbH

»The advice and development of the clear and concise design were a great help to us in the image for the Hermes Logistics Group and in the realization of over 10,000 parcel shops in Germany within just five years.«

Ulrike Gagel, Head of Marketing
Hermes Logistik Gruppe

»I have seen many design manuals in my career. But Robert Bućan's manual for AOL Germany surpasses them all in terms of structure and usability.«

Marc-Nicolas Oerke, Director Marketing Communication
AOL Deutschland

»Robert Bućan was a great help to us thanks to his experience with brands and agencies. The R1 range received a concise and uniform appearance through its brand design in the ATL and BTL areas. The specifications were implemented well by the specialist agencies.«

Petra Holler, Global Brand Director Cigarettes
Imperial Tobacco

  • Consultant – together with you, I identify potential for optimization in strategy and execution.
  • Expert for project work – in close cooperation with you, I develop new, strategically thought-out concepts and designs.
  • Sparring partner – in the exchange, I ask relevant questions that go into depth. For appropriate and better results.
  • Extended workbench – I support your internal team in optimizing routines, designs and creating artwork.
  • Training and workshops – to enable your teams to work more efficiently using new methods.

I only argue needs that are relevant to you:

  • Has everything been exploited strategically?
  • Is our system optimally geared towards growth?
  • Do we have real scalability?
  • How can we reduce correction loops?
  • Are there ways to reduce costs?
  • Does it make sense for us to use automation software?