In this article, we will learn why it is never too late to think about implementing scalability in packaging design and how you can increase efficiency and reduce errors even in existing designs.
The problem: Common errors and avoidable correction loops
Many companies are familiar with the problem: Errors and deviations in packaging design occur again and again, which cost unnecessary time, cause correction loops or only become apparent on the shelf when it is too late. Artwork alone looks good at first glance. But errors and deviations can easily occur when transferring, adapting from one format to another or creating several variants.
It is often small things that are not immediately noticeable in the stress of day-to-day business, but can have a big impact in the overall context: uneven spacing, different font sizes or different proportions that lead to inconsistent design. If these errors are noticed before printing, they lead to correction loops that cost time. Many of these inconsistencies are usually only noticed when several produced packages are next to each other – be it in the showroom or on the shelf.
This problem is less critical in terms of time if a packaging design has been around for a long time and several packages are already on the market. With a bit of luck, the customer will not notice existing inconsistencies or, what would actually be unfortunate, they will not be important to them. Anyone or something that is not important to you risks being easily interchangeable. However, if there are too many errors and too much time is spent on corrections, whether in a service contract or with internal colleagues, it might make sense to address the causes and eliminate them.
Errors become time-critical when things have to be done quickly.
The solution: Introduce scalable design in the inventory
Existing designs can also benefit from optimization towards a design system and scalability.
- Gradual conversion to standardized design: Standardization can also be implemented in existing packaging designs. Not all artworks have to be changed at once. When the new system for the existing design is completed, it is simply applied to subsequent productions. On demand, when stocks are empty and supplies have to be produced. In case of doubt, the customer will not notice this design optimization.
- Creation of templates and design guidelines: An easy-to-use template, understandable design guidelines and work instructions help to create new artworks measurably faster and with fewer errors. These templates can be adapted to harmonize with existing packaging, but at the same time ensure consistency in the packaging design.
- Scalability for future reissues and product variants: Another advantage of scalable packaging design is that it is easy to adapt for future product extensions or reissues. If you establish a system for scaling your artwork, new products or formats can be easily integrated into the existing design without the design quality or consistency suffering. Work becomes significantly faster and more efficient because no major adjustments or changes are necessary.
- Reduction of correction loops: One of the biggest advantages of scalable design is the drastic reduction of correction loops. With a clearly defined design system, errors and deviations can be avoided early on. Since everyone involved has access to the same standards and templates, more consistency can be achieved for over 100(0) items.
- Measurable time savings: The introduction of standardization and scalable designs significantly reduces the amount of work involved. Instead of spending hours on repetitive corrections and adjustments, you can streamline the design process. Practical experience shows that companies can reduce working time by up to 50% by implementing scalability and standardization.
Conclusion
Scalable design is the key to making packaging designs efficient and avoiding inconsistencies – and not just for new designs. Existing packaging design can also benefit from introducing scalability. With clear standardizations, templates and design guidelines, errors can be reduced, working hours saved and the quality and consistency of the brand can be maintained across all formats.
So the next time you are faced with the challenge of creating large quantities of artwork or optimizing existing designs, remember: scalability and standardization are not just a question of efficiency, but also of quality. And even with existing designs, you can achieve big results by making small adjustments. In any case, the investment will quickly pay for itself.
You don’t believe that you can save up to 50% of time? Contact me and I’ll explain it to you in a Teams appointment.
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