A strong design system creates consistency while remaining flexible in use. For Aurubis, we developed a visual system that unifies corporate and product contexts in a coherent way.
Aurubis AG:
Aurubis AG is an internationally active provider of metals and metal solutions, with a focus on copper and other strategically relevant materials. The company positions itself as a multi-metal provider and supplies numerous industries in which materials play a key role in technological development and industrial value creation.
With around 7,100 employees and sites in more than 20 countries, Aurubis combines industrial performance with high standards of energy efficiency and environmental responsibility. Sustainability and long-term viability are integral parts of the corporate strategy.
Our services:
Consulting, design strategy, design system development, redesign, corporate design, modular design, web design, sales materials, design manual, artwork production.
Corporate design for Aurubis AG:
The goal of the project was to bring Aurubis’s diverse requirements together in a structured design system. We developed an easy-to-use layout system that provides orientation while allowing sufficient creative flexibility for different content types and formats.
The corporate design manual serves as a reliable foundation for internal teams and external partners. In addition, a distinctive pattern was derived from the logo’s visual language. It ensures recognizability and visual depth across different media. This resulted in a robust design system for Aurubis that enables consistent brand leadership and remains flexible in application.
Even in B2B, a strategically designed brand architecture determines how products can appear differentiated while still clearly belonging to the corporate brand.
Corporate design for Aurubis AG, Nordic Copper:
Nordic Copper is the product brand for architectural applications and is aimed specifically at architects and planners. We developed an independent brand identity that is clearly positioned while fitting seamlessly into the Aurubis corporate design. Based on the logo, a distinct visual language and a compact design system were created, enabling consistent communication of product variants within the family. In addition, the sales presentation was revised. A design manual ensures consistent brand leadership in day-to-day operations.
Consistency comes from experience
Contact: Robert Bućan
The Schwalbe work samples show how an existing corporate design can be understood, respected, and systematically transferred to packaging.
If you have established a corporate design and are looking for a partner who adopts it pragmatically and translates it into a robust packaging design system, we should talk.