Agency for Corporate Design and Packaging Design in Hamburg

Brand identity with system — corporate design that sharpens positioning and stays consistent across every application.

Before we design, we clarify positioning: Who are you, what sets you apart in the market, and how should your brand be perceived in 5–10 years? This foundation is what gives corporate design real business function — differentiation, recognition, trust — not just a design surface.

Strong corporate design has to work over years and across many applications — from stationery to campaigns. As a corporate design agency in Hamburg, we develop modular design systems with clear rules that give internal teams and external partners reliable guardrails, without limiting flexibility for new formats and growing structures.


Work Examples

Corporate DesignService Providers / Architects / Planners

Corporate DesignCraft / Retail

Corporate DesignAssociations / Institutions

Corporate DesignIndustrial Companies / Mechanical Engineering

Corporate DesignHealthcare


Corporate design for compelling company brands.

Our clients hold themselves to the highest standards, and they also look for creative solutions that match their positioning and are clearly understood by their target audiences.

We’re not artists. We shape brand management with a business mindset — because we’re only satisfied once our clients are more successful through our work.


A selection of clients since 1998

Expertise built on extensive experience

»I would like to thank Robert Bućan for his excellent work on the corporate design of the Hamburger Hochbahn. The design was optimized and reduced for numerous applications. In addition, we were given new opportunities to act flexibly and diversely within the corporate design. The design manual developed by Robert Bućan is impressive due to its easy and understandable applicability, which saves us and our agencies a lot of time in our day-to-day business.«

Oliver Bode, Head of Corporate Identity
Hamburger Hochbahn AG

»When I was looking for a new design agency, Robert Bućan, with whom I had worked on a project years ago, immediately came to mind. And the current collaboration confirms the decision: honest, open, human, calm, without agency attitudes. Robert Bućan's design concept is not something that comes out of the box, but is the result of a professional examination of our brand and us as people.«

Thomas Holthöfer, Head of Digital Marketing
Remmert GmbH

»Robert Bućan is a valuable partner and advisor to us in the strategic reorientation of our company. Both the strategic advice and the conceptual solutions were implemented coherently and professionally. We are very much looking forward to our continued cooperation.«

Henning Schurbohm, Managing Director
Elektro-Alster-Nord GmbH & Co. KG