Agency for Packaging Design for B2B and B2B2

Packaging design for growing portfolios — from a single SKU to a global roll-out, consistent across formats, markets, and variants.


Strategy and Systematics

We think about packaging from the perspective of the brand and the needs of the user. Design and communication are tools that help users make the right choice. We work together to ensure you are that right choice. No portfolio is too small or too large for us — from 3 to 130,000 SKUs, we’ve developed packaging design with and without a design system.


Effectiveness, Efficiency, and Consistency

Whether for industrial products, consumables, or consumer goods — our packaging design increases sales and can be applied faster and more consistently worldwide. As an experienced packaging design agency, we develop compelling redesigns, faster and more efficient roll-outs, and create clarity and confidence for internal and external teams


Work Examples

Verpackungsdesign

Packaging DesignAutomotive / Spare Parts & Accessories

Packaging DesignSports Equipment / Cycling

Packaging DesignFastening & Assembly Technology / Trade & Construction

Packaging DesignMedical Technology / Healthcare / Care

Packaging DesignLighting Technology

Packaging design for small and large portfolios. 

We look at brands holistically. That’s why our packaging designs not only fit existing or new visual identities, but are also built for long-term growth.

Bućan Design GmbH translates strategy into modular design systems for corporate design, web, and packaging. This keeps even growing, complex portfolios consistent and manageable — no matter who applies the system tomorrow.


A selection of clients since 1998

Expertise built on extensive experience

»Bućan not only understood our corporate design, but also consistently translated it into a robust packaging design system. The consistency across the entire product range is impressive – and the system has proven itself in practice. This allows us to reliably plan new packaging internally and roll it out consistently – ensuring a cohesive brand presence at the point of sale. Furthermore, Bućan addressed our specific requirements and, in some cases, unique needs, and even incorporated these into a consistent design framework.«

Niels Flemm, Team Lead Creative Brand
Ralf Bohle GmbH

»With Robert Bućan we have an extremely reliable and valued partner for the design of our product packaging. His strategic competence, his in-depth understanding of design systems and his feeling for scalable packaging design never cease to impress us. We particularly value the open, flexible and fast collaboration that continually leads to high-quality designs - recognized and valued worldwide by colleagues and customers.«

Silvia Wegner, Global Marketing Specialist
HELLA GmbH & Co. KGaA

»With the development of the current design manual, in collaboration with the Lohmann & Rauscher artwork team, Robert Bućan has created the basis for converting the entire L&R product portfolio to a new packaging design within a short period of time. The effort required to create the artwork and the error rate were significantly reduced based on the design rules.«

Michael Breiler, Director Packaging Development
Lohmann & Rauscher GmbH & Co. KG

Portraitfoto des Autors

Experience that increases brand value.

Contact: Robert Bućan

Consistent brand management across different industries. Our projects show how design systems increase market value.

If you want to manage a large portfolio consistently or roll out a redesign safely across all applications, we look forward to hearing from you.

Portraitfoto des Autors