In the packaging redesign for Radium, developing a design system was the central focus. By deliberately streamlining content and using a reduced design approach, the products gain presence and professionalism.
Radium Lampenwerk GmbH:
Radium is a long-established specialist retail brand for lighting and is among the oldest lamp manufacturers in Germany still in operation. For more than a century, the company has been closely connected to the German lighting industry and firmly rooted in the sector.
With around 200 employees, Radium stands for reliable quality, strong ties to specialist retail, and a deep understanding of professional user requirements. As one of the few remaining providers of traditional lamps, the brand combines long-standing experience with a contemporary product portfolio and clear positioning in the B2B environment.
Our services:
Consulting, design strategy, design system development, redesign, adaptable packaging design, artwork production.
Redesigning a heritage specialist retail brand requires a careful yet consistent evolution. We preserved recognition while deliberately enhancing brand communication on the packaging.
Packaging design for Radium Lampenwerk:
In a B2B context, packaging must provide orientation, communicate relevant information quickly, and convey quality at the same time.
For Radium, existing corporate design elements were translated into a calm, focused packaging system. Content and visual language were rebalanced to structure products clearly and present them professionally. The modular design system enabled the consistent implementation of more than 500 artworks within three months.
Systems secure brand continuity
Contact: Robert Bućan
The Radium case shows how heritage brands can be carefully evolved—through clear systems, consistent design, and efficient implementation.
If you manage an extensive portfolio and want to strengthen your brand communication in a structured way, let’s talk.