The Schwalbe range is diverse. A consistently coherent packaging design, implemented as a system, strengthens brand leadership across the entire portfolio.

Ralf Bohle GmbH, Schwalbe:

Ralf Bohle GmbH is an internationally active specialist for bicycle tires and inner tubes. Around 270 employees develop and distribute innovative products under the Schwalbe brand for different applications and bicycle types. The company combines technical expertise with a clear commitment to sustainable mobility—among other things through an established tire and tube recycling program, the use of fairly traded raw materials, and the goal of reducing environmental impact along the entire value chain. Sustainability is an integral part of the brand and corporate strategy.

Our services:

Consulting, design strategy, design system development, redesign, modular design, adaptable packaging design, artwork production.

Packaging design for Schwalbe:

In specialist bicycle retail, many products and brands are displayed side by side in direct comparison. In this environment, it is even more important to ensure a clear brand presence and the fast identification of individual products within the range. The new packaging design was reduced and built as a system. Colors, typography, and information hierarchies follow clear rules that create orientation and enable differentiation. Even when placed directly next to each other, each product remains distinct, while the range appears as a cohesive whole.
This results in a packaging solution for Schwalbe that strengthens brand leadership and enables a clear, high-quality presentation for specialist retail.