At Schaeffler, it is essential that packaging communicates brand values such as quality and reliability while enabling fast identification of the right product.
Schaeffler Technologies AG & Co. KG:
The Schaeffler Group is an internationally active industrial company focused on motion technology. With a broad portfolio of products, technologies, and services, Schaeffler serves various industries—from automotive and industrial applications to future fields such as electromobility and sustainable energy systems. Around 110,000 employees at more than 250 locations worldwide stand for strong innovation, industrial scale, and reliable quality in global markets.
Our services:
Consulting, design strategy, design system development, scalable packaging design, modular design, packaging guidelines, artwork production.
For Schaeffler, we developed a modular and scalable packaging design that aligns with the corporate design and can be used consistently across different business units.
Packaging design for Schaeffler:
The defining elements of the corporate design—generous white space and the green marker—were systematically translated for packaging applications. The modular design system can be applied reliably across different formats and differentiates between standard packaging and marketing packaging. While standard packaging is designed for orientation and clarity, marketing packaging provides defined areas for additional promotional content.
Systems make brands flexible
Contact: Robert Bućan
The Schaeffler case shows how corporate design can be systematically transferred to B2B packaging—across functions, business units, formats, and requirements.
If you manage a complex portfolio and want to anchor brand leadership consistently in B2B packaging as well, let’s talk.